Ask any young professional: “What are you best at?”
And 9 out of 10 will answer: “Online marketing.”
But ask a follow-up: “If you faced a crisis, scandal, or public drama… how would you handle it?”
And then comes… silence.
Hard to blame them, really. Because the people who are truly capable in marketing — who understand strategy, handle high-stakes situations, and adapt when a crisis strikes — are not paid what they’re worth.
The problem is that many businesses undervalue marketing. They think marketing is just communications, running ads, making videos, posting content. While the true capability of a skilled marketing professional is:
- Spotting risks before they explode
- Holding brand positioning firm through a crisis
- Deciding what to say — and when to stay silent
- And saving the business when everything is on fire
Marketing isn’t just about “making people see you.”
Marketing is making the business survive and grow.
P.S.: There is a solution for Prevention, Protection, and Response to “1-Star Reviews” in the Hospitality sector.