I hear that question quite often. But the truth is, I no longer see myself as a content creator. What I write, the videos I post, even this article — they’re no longer to serve marketing or communications. More than ever, I do all of it for myself.
I am the one who watches my videos the most. I am the one who re-reads my articles first, and re-reads them the most. Because at this point in my life, I don’t create content to persuade anyone — I create it to remind myself to slow down, to live more authentically, and to not forget what truly matters.
Perhaps that’s why my content gets few likes, few hearts. But I keep practicing consistently. If I have any wish, it’s only to leave these things behind for my children, my loved ones, my friends — so they might read them someday. And luckily, sometimes those very personal thoughts end up touching many other people.
In the end, it all helps me fulfill one very simple goal:
“I just want to connect with people who live with quality, or at least who dare to be true to themselves.”
— Thiện Minh